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Name: Gregg Seelhoff
Location: East Lansing, Michigan, United States

Tuesday, July 14, 2009

No SIC for me

Thus begins a period of inward focus for us.

At the last minute, I have decided not to attend the Software Industry Conference this year. SIC 2009 begins tomorrow night [Wednesday, July 15] in Quincy [Boston], Massachusetts, but we will not be represented there. Honestly, I was not as inspired to go this year and never quite got around to registering. I did book the hotel, which forced the choice as the cancellation date arrived.

It was a tough decision. I thought about the pros to attending: networking with colleagues, learning marketing techniques from the various sessions, staying in touch with the industry, and having a source of inspiration. We were considering using SIC as a prelude to our quasi-annual offsite meeting, where we discuss the direction of the business and refocus on adjusted goals. Also, according to rumor, this will be the last SIC in Boston, so it would have been a final opportunity to experience that.

However, there was a longer list of cons: many friends/colleagues chose not to attend, none of my clients would be there, none of the sessions even approached "must see" status, and there are no Shareware Industry Awards this year. Perhaps the renaming of the conference to remove that dreaded word, "Shareware", also removed some of its purpose and relevance. Even the ASP Luncheon held little attraction for me, as the current leadership flounders and takes the organization off track.

Ultimately, though, it came down to total costs. The monetary expense of the conference is not bad at all, and I would have been able to attend with a total expenditure (including travel and accommodations) of less than just the registration for many other conferences. On the other hand, it would have required a commitment of five complete days, not including preparation and recovery time, and I felt that I could not justify that at a time when our projects are not where I want them to be. Had the conference been next week, the decision may have been different, but for now, my time is better spent on development than (potential) enrichment.

I will just have to see Boston under different circumstances.


Anonymous GBGames said...

Aw, we can be No SIC buddies now!

If you do ever go to Boston, make sure you check out "Old Ironsides", the USS Constitution. Still in service after all these years.

July 14, 2009 10:43 AM  
Anonymous Sheila Manning said...

Hey if my email would've gotten delivered you might have a reason to attend for you Hall of Fame award!!!!!!!!!!!!!!! Don't get me started.....again. Still am pretty pissed off about that mess.

July 14, 2009 6:21 PM  
Blogger Gregg Seelhoff said...

>Aw, we can be No SIC buddies now!

From reports, it seems that there are many more from the industry in this club than in the SIC club. :)

>If you do ever go to Boston [...]

I will certainly do so some day, possibly soon. Just not last week.

July 22, 2009 12:44 AM  
Blogger Gregg Seelhoff said...

>Hey if my email would've gotten delivered you might have a reason to attend for you Hall of Fame award!

Yeah... That would certainly have tipped the balance the other direction, but it was not to be. Thanks, though.

At least I got the opportunity to see some good friends anyway. ;)

July 22, 2009 12:47 AM  

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